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Client: Axe Title: Self Esteem Agency: Vegaolmosponce, Buenos Aires General Creatives Directors: Hernan Ibarra, Walter Aregger, Hernan Ponce Art Director: Juan Manuel Montero Copywriter: Rafael Santamarina General Agency Producer: Roberto Carsillo Agency Producer: Selva Dinelli Production Company: Rebolucion, Buenos Aires Director: Luciano Podcaminsky Executive Producer: Patricio Alvarez Casado Production Manager: Axel Linari Assistant Direction: Andres Shakespiare DOP: Victor Gonzalez Art Director: Daniela Podcaminsky Editor: Eliane Katz Postprodution House: Metrovision Music: Animal Music Sound: No Problem

AMY, WHY DON'T YOU ANSWER?

I missed this advert, written and directed by Tim Piper, the winner of Cannes 2007 with the famous Dove 'Evolution'. Altough it didn't succeded like that one, I find this simple story true and touching.