venerdì 31 ottobre 2008

CAT MAN

Great idea for Whiskas, great acting by Hubert.

october 2008


2007 commercial

Title: According to Hubert
Client: Whiskas
Agency: TBWA/Toronto
Creative Director: Joe Amaral
Art Director: Stephanie Mackie
Copywriter: Mark Biernacki
Production Company: Partners Film, Toronto
Director: James Haworth

DO OLD PEOPLE UNDERSTAND?

Old people outvote young people 2-1. Just sayin. Visit chooseorlose.com



Agency: JWT, New York
Executive Creative Director: Jeff Bitsack
Copywriter: Scott Bell
Art Director: Hunter Fine
Production Company: Hungry Man
Director: Bryan Buckley

SAO PAULO. WAKING UP IN THE STREET



Location: Sao Paulo, Brasil, 21 october
Brand: Clean & Clear Morning Energy, Johnson & Johnson
Agency: SantaClaraNitro & Espalhe.

Via Brainstorm

giovedì 30 ottobre 2008

BECAUSE YOU NEVER KNOW



who else has been sitting there.

Client: Kiwi Kleen Toilet Cleaner
Advertising Agency: Grey, Hong Kong
Ex Creative Director: Keith Ho
Creative Directors: Kong Siu Lan, Vincent Tse
Art Director: Kong Siu Lan
Copywriter: Vincent Tse

AMNESTY INTERNATIONAL. CRAZY LEADERS



Credits:
Agency: Scholz & Friends
Creative Director: Oliver Handlos / Wolf Schneider / Matthias Spaetgens
Copywriter: Edgar Linscheid / Fabio Straccia
Art Director: Sara Vieira
Agency Producer: Nina Heyn / Nele Juergens / Daniel Klessig
Production Company: Markenfilm Berlin GmbH
Director: Benjamin Wolff
Cinematographer: Lutz Hattenhauer
Account Manager: Penelope Winterhager / Anna Kubitza; Graphic: Kathrin Wetzel

mercoledì 29 ottobre 2008

COSA CREIAMO NOI ITALIANI?

Ecco quello facciamo noi italiani. Non disegniamo vestiti, gioielli, non inventiamo ricette, non creiamo vini, non progettiamo auto da corsa. Produciamo morte.



Client: United Nations Sweden
Agency: Ogilvy & Mather, Stockholm
Creative Director/Creative: Björn Ståhl
Creative: Jonas Åkerlind
Agency Producer: Marcus Sundquist
Production Company: Stink London
Director: Ivan Zacharias
Producer: Nick Landon
Director of Photography: Jan Vilechi
Editor: Filip Malasek

SIXT. THE WIRELESS INVASION

Innovative digital project to promote a rent a car company - Six - in german airports, through the wireless invasion of pc and mobile phones.



Agency: Jung von Matt Hamburg

BARCLAY'S CARD. WATERSLIDE.

martedì 28 ottobre 2008

WHAT IF JF KENNEDY SPOKE TODAY



The agency AKQA partnered with Amsterdam post-production house The Ambassadors to use 3D modelling techniques so that Kennedy appears to be delivering the 21st century message.

Dubbing a jfk speech, Greenpeace is announcing his 'Energy (R)evolution' project to save the planet from catastrophic climate change. The 200-page document was developed with specialists from the Institute of Technical Thermodynamics at the German Aerospace Centre (DLR) and more than 30 scientists and engineers from universities, institutes and the renewable energy industry around the world.

http://greenpeace.org/energyrevolution

GEAR OF WARS. LAST DAY



Client: Xbox 360
Agency: T.A.G.
Creative Director: Scott Duchon,
Geoff Edwards, John Patroulis
Art Director: Ben Wolan
Copywriter: Rick Herrera
Director: Joe Kosinski
VFX Company: Digital Domain
Music Artist: Devotchka, 'How It Ends'

And Fable II - Destiny


Client: Xbox 360
Agency: T.A.G.
Creative Director: Scott Duchon,
Geoff Edwards,
John Patroulis
Art Director: Rey Andrade
Copywriter: Joe Rose
Production Company: Furlined
Director: Mark Molloy

domenica 26 ottobre 2008

WHASSUP EIGHT YEARS LATER

Terrific self-parody. Its been eight long years since the boys said whassup to each other. Now, after wars, storms, stock crash the gang is back to support the change.



The original bud whassup

venerdì 24 ottobre 2008

THE SMART BLONDE

No, THIS is definitely the best of the week.
Where're my chips?
And listen to the final claim: 'The bigger fuller bouncier double breasted burger'.
A USP, once again, isn't it?



Agency: Black River F.C. Johannesburg

CANADIAN POLICE CHASE

The best of the week. Enjoy.



Agency: DDB Canada Vancouver

giovedì 23 ottobre 2008

ONLY TWO BEST BITS

Nice and effective idea. Wall's sausages selects only the two finest cuts of pork.

BUILDING


BABY


FISH


Agency: Beattie McGuinness Bungay London (BMB)
Executive Creative Director: Trevor Beattie
Creative Director: Matt Doman & Ian Heartfield
Art Director: Matt Doman
Copywriter: Ian Heartfield

AMERICAN AIRLINES. WHY DO YOU FLY?

Nice AA campaign, based on the claim: We know why you fly.

Basketball player (Mark Cuban)


Movie director


Client: American Airlines
Agency: TM Advertising
Chief Creative Officer: Jim Walker
Group Creative Director: Bill Oakley
Creative Director: Shep Kellam
Copywriter: Hayden Gilbert
Art Director: Jason Duvall

mercoledì 22 ottobre 2008

ECONOMY'S DEAD

In loving memory of the boom economy.



London. Artist: K•GUY.

WILL YOU?

Oh, what a cool idea! The best way ever to ask your girlfriend if she will marry you.



Client: Zales
Spots Title(s): String
First Air Date: 10/13/08
Agency: The Richards Group
Writer: Mike Duckworth
Agency Senior Producer: David Rucker
Art Director: Terence Reynolds
Creative Director: Chris Smith
Production Company: MJZ
Director: Ray Dillman

PrimalScream Music's Creative Director and Executive Producer Nicole Dionne, who produced the track for Zales, collaborated with emerging singer/songwriter Robert Francis on an original romantic ballad entitled "Don't Forget Love".

AUTOMATIC PAINTING

Reebok commissions a portrait of Lewis Hamilton to celebrate his season. Artist Ian Cook started yesterday to create the portrait in London using his own style. He creates his images by dipped small remote controlled cars in paint and driving them across a canvas!

Day 1.

martedì 21 ottobre 2008

CORTEO ANTI GELMINI A MILANO. SCONTRI IN PIAZZA CADORNA

video

Scontri con la Polizia a Milano. Un migliaio di studenti ha tentato di irrompere nella stazione delle Ferrovie Nord di Piazzale Cadorna. I carabinieri hanno usato manganelli e fumogeni per respingere l'assalto. "Abbiamo un filmato - spiegano i manifestanti - in cui si vede un carabiniere colpire con una manganellata e un calcio un ragazzo caduto a terra durante gli scontri". Il bilancio è di tre feriti (due alla testa e uno al volto) e tre contusi. Improvvisato un sit-in per bloccare il traffico nelle vie circostanti la stazione. Lo slogan ripetuto è: "La vostra crisi non la pagheremo noi". Da Repubblica

BAN THE BANNERS. BY DORITOS

What if you could cut banners online to get only what you like?



http://www.papercut.se/doritos

NIKE. FATE

The imagined paths, from birth to impact, of two football players, LaDainian Tomlinson and Troy Polamalu. The music looks like an Ennio Morricone's tune remix.



Agency: Wieden + Kennedy, Portland
Creative Directors: Jeff Williams, Alberto Ponte, Tyler Whisnand
Copywriter: Jason Bagley
Art Director: Ryan O'Rourke
Production Company: Anonymous Content, Los Angeles
Director: David Fincher

APPLE. BEAN COUNTER

Another Apple 'Get A Mac' ad about PC trying to budget Vista by putting more money in advertising then in fixing Vista.
A comment found on youtube: Hey Apple, how about "fix" Iphone's 3G instead of spending all that money on advertising? Or "fix" Ipod batteries?



Client: Apple
Agency: TBWAMedia Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Director: Duncan Milner,
Eric Grunbaum
Creative Director: Jason Sperling
ACD/Senior Art Director: Chuck Monn,
Jamie Reilly
Senior Copywriter: Kevin Tenglin,
Krista Wicklund
Production Company: Epoch Films
Director: Phil Morrison

lunedì 20 ottobre 2008

DRUG ABUSE. LAMPS



Agency: Sudler&Hennessey Milan
Executive creative director: Angelo Ghidotti, Bruno Stucchi
Copywriter: Angelo Ghidotti, Giulia Capotorto, Silverio Speranza
Art director: Fabio De Vecchi, Max Luzzani
Production: Cow & Boys
Director: Marcello Lucini
SFX: Edi

venerdì 17 ottobre 2008

giovedì 16 ottobre 2008

CANAL+. FFHH..FFFHH..

I love this ad. The idea is terrific, it's impossible to understand what's going on, but finally it sounds perfect. Another masterpiece, after The march of the emperor.



The march of the emperor


Client: Canal+
Agency: BETC EURO RSCG
Creative Director: Stéphane Xiberras
Art Director: Francis De Ligt
Copywriter: Nathalie Dupont
Agency Producer: David Green
Director: Xavier Gianolli
Production Company: Irene
Producer: Alexis Kolnikoff

SONY BRAVIA. DOMINO EFFECT, ONCE AGAIN



A new Sony Bravia ad with the domino effect, from Sony New Zealand.
Agency: BATES Singapore

Ho dedicato parecchi post alla campagna Sony Bravia: Play-doh in particolare lo trovo un assoluto capolavoro, e il meraviglioso Balls, meno belli Colours, e Foam.

Altri due, come Pyramid e questo, li trovo più deboli.

L'effetto-domino sta diventano ormai un'idea usurata, come ho già notato in un post. Credo che dopo Honda Cog e Guinness Tipping Point sia difficile fare di più.

martedì 14 ottobre 2008

CHANGING THE REALITY. THE MILL

Originally formed in London, The Mill is the best SFX post production facility in the world, now with offices in New York and Los Angeles. Watch at this extraordinary reel in high resolution. There are some of the most beautiful commercial of the year.

And the 2007 reel


www.the-mill.com

lunedì 13 ottobre 2008

THE LADDERS. THE 100K DOLLARS EXPERIMENT

TheLadders run a social experiment: a stack of $100,000 cash, protected by a clear, shatter-proof case, was placed in the middle of sidewalk in a New York City. What did happen?

http://100k.theladders.com/?et_id=859193623

HONDA. SINGING ROAD

The Honda Civic enhanced the connection between road and driver.



A behind-the-scenes look at the making of the Honda "Grooves" TV spot: http://www.youtube.com/watch?v=1qmOR9lS6Pw

Agency: RPA, Santa Monica
EVP/Executive Creative Director: David Smith
SVP, Creative Directors: Joe Baratelli; Pat Mendelson
Senior Copywriter: Adam Lowrey
Art Director: Laura Hauseman
Production Company: Park Pictures, New York/Santa Monica
Directors: Lance Acord
Audio Post/Sound Design Company: Frameworks, Santa Monica

domenica 12 ottobre 2008

TIMBERLAND. NATURE'S FRIEND



Client: Timberland
Agency: Leagas Delaney, London
CD/CW/AD: Rob Burleigh
ECD/Copywriter: Tim Delaney
Production Company: Biscuit Filmworks
Director: Noam Murro

venerdì 10 ottobre 2008

MUSIC MAKES ME SLEEP

Haagen Dazs invited one hundred couples in Tokyo to the “Dolce Heavenly Concert”, played by three famous classical musicians. They offered them lavish beds, costing 350,000 yen each, and unlimited ice cream to watch the concert in maximum comfort.
Look how comfy they are.

Via Imprint Talk

GUINNESS. MAGNETIC ATTRACTION

A new ad for Guinness from Irish International BBDO, Dublin. I still don't know whether the famous 'Good things come to those who wait' was over.



Client: Guinness
Agency: Irish International BBDO
Creative Director: Mal Stevenson
Art Director: Pat Hamill
Copywriter: Mark Nutley
Production Company: Sonny, London
Director: Fredrik Bond
Post Production: MPC, London/L.A.
Post Producer: Scott Griffin
3D: Duncan McWilliam
2D: Frank Lambertz
Musical Artist: My Red Cell
Song: Destination

giovedì 9 ottobre 2008

AUSTRALIA. COME WALKABOUT

She arrived as Ms K. Mathieson, Excecutive VP of sales, she departed as Kate. For thousands of years Aboriginal people have gone ‘walkabout’ to reconnect with the land and their traditional way of life. Come walkabout is the claim of the new Tourism Australia’s Destination Campaign. The ad was conceived by Luhrmann, who directed Romeo + Juliet and Moulin Rouge, and inspired by his forthcoming movie Australia.



Classic Australia ad with Paul Hogan, 1984


Australia "The Wonders Down Under" commercial featuring the legendary Paul Hogan has been the most successful ever in attracting amarican tourists. He uses the famous line "I'll slip an extra shrimp on the barby for ya".

DIESEL DIRTY PARTY IN MILAN

The Diesel XXX Party, announced weeks ago by a pornish viral video started in Italy with this Dirty Dance in Piazza del Duomo, Milan. Tomorrow, and only tomorrow, october 10th, at 10 am, a limited edition of the Dirty Thirty denim will be available in the best 160 Diesel stores around the world. On october 11th the XXX Party will take place in 17 cities. www.diesel.com

PANTS O NO PANTS?

This is more or less what happens in an advertising agency when the client, or the research institute, or whoever decides not to risk and asks for a 'small change'. See the guy who tells the client that adding pants will cost them an extra million!



Client: Sprint
Title: Pants or no Pants
Agency: Goodby, Silverstein & Partners, San Francisco
Co-Chairman/Creative Director: Rich Silverstein
Group/Assoc. Creative Directors: Franklin Tipton, Paul Stechschulte
Art Director: Kevin Koller
Copywriter: Rus Chao
Production Company: Caviar Content, LA/Brussels/Amsterdam
Director: Peter Farrelly

mercoledì 8 ottobre 2008

M&W. DA MELT IN YOUR HANDS A GIVE THEM A HOME

L'ultimo filmato degli M&M viene da downunder, e prosegue la saga di Red e Yellow. Stavolta qualcuno ha messo la sua maglietta rossa in lavatrice e ha rovinato il bucato. La mamma sta indagando: M o W? Una lunga storia da Rosser Reeves - Melt in your mouth, not in your hands - ai due caramelloni, e la richiesta di ospitarli a casa - Give them a home at your place.



Tagline: Give them a home at your place.
Advertiser: Mars
Brand: M&M's
Agency: Clemenger BBDO Melbourne
Illustrator: Bruce Curry (Animator)
Executive Creative Director: James McGrath
Creative Director: Emma Hill
Art Director: Russel Fox
Copywriter: Ant White
Agency Producer: Karolina Bozajkovska
Director: Jake Robb
Production Company: Fiction Films/ Trilobite

SCRATCH ME

Impressive web-video promoting the clothing brand BLACK THINKING(www.blackthinking.com ) that belongs to OCB.



Advertising agency: Road (Barcelona)
Executive creative director: Emilio Lezaun
Creative director: Xavi Solé
Creative team: Iolanda Mora, Marc Mallafré
Account team: Natàlia Aznar, Ilonka Von Spanyar
Client contact: Valérie Amiguas, David Petit

martedì 7 ottobre 2008

CONNECT WITH A HOLOGRAM

A Chinese company has found the way to launch worldwide its product: the DAConnect video is spreading around thanks to an hologram.
'Daconnect is the first Driver Assistant Connect, a technology who thanks to holograms, projects people (man or woman) who help you to drive and to safe you.' Reality or fantasy? Check the site
http://www.daconnect.ch

DIESEL. FUEL FOR LIFE UNLIMITED

Fred & Farid creative style is becoming a bit too arty. We all know that fragrances need refined elegance and seduction. But I don't find the true Diesel soul here. The choice of music - Andante con moto from Schubert Trio op.100 - is inspired to a famous Kubrick movie, Barry Lindon

Diesel


Client: Diesel
Agency: Fred & Farid, Paris
Creative Director: Fred & Farid

Barry Lindon

lunedì 6 ottobre 2008

THE FIRST TIME



Agency: BBH london

BINAURAL BEATS. THE CYBER DRUG



Giornali, tv, blog stanno parlando del nuovo pericolo globale: la droga psichica. E' stata battezzata I-Doser, files scaricabili da internet che emettono suoni a bassa frequenza. Si chiamano binaural beats e si devono ascoltare in cuffia. Il suono non viene trasmesso dalle cuffie, che non riuscirebbero ad arrivare a tali frequenze, bensì è un suono percepito dal cervello che fa la sottrazione delle diverse frequenze con cui le due cuffie trasmettono il suono, ad esempio Sx 500 hz e destra 520 hz. A questo punto il cervello percepisce un terzo suono di 20 hz che è chiamato suono binaurale. Repubblica oggi sul sito lancia l'allarme. Io ne ho provato a scaricare uno e vi dico che secondo me è una grandissima bufala. Dopo dieci secondi non ne puoi più, oppure ti abbiocchi. Su wikipedia si possono sentire qui.
Leggere anche qui

BYE BYE WONDER BRA


The kind of news I like most. The woman who was chosen to front Wonderbra's "real" women ad campaign has quit after being told she needs to lose weight and drop two dress sizes. Katie Green, former New Look shop assistant, said: "It's been very hard for me. They told me that I had to lose weight and be like the other models or I was finished, so I decided to quit. I did not want to sacrifice my health or happiness."
I adore this woman.

WILL IT BLEND?

LAMPADINA 10 (16%)
FRULLATORE 50 (83%)
Il sondaggio ha dato un risultato chiaro: vince il frullatore. Quindi, il blog viene da oggi brandizzato. Ci sono anche molti suggerimenti nei commenti, ma al momento preferisco fidarmi del gusto di Alex, che è il creatore del logo. Detto fra noi, era anche il mio preferito. Il frullatore è la mia metafora preferita del cervello. E poi mi richiama anche la famosa serie virale su youtube Will it blend. Che è anche la domanda che dobbiamo porci ogni volta che creiamo una nuova idea, immagine, personaggio, storia, claim per un prodotto. Resisterà o verrà istantaneamente frullata e fatta a pezzi?

venerdì 3 ottobre 2008

SPOKEN WORD

New Guinness commercial for the Caribbeans, created by Saatchi & Saatchi London and directed by Shilo. The actor is Ainsley Burrows and his performance is blended with a stylized original animation.



Film Location: The Peninsula at Bayonne Harbor - Bayonne, NJ
Advertising Agency: Saatchi & Saatchi
City/State: London, England
Creative Director: Tim Hearn
Creative Team: Dave Govier, Levi Slavin
Production Company: Shilo at Hanrahan
City/State: Bicoastal, USA
Director: Shilo
3D Lead: Tamir Sapir
Editors: Josh Bodnar, Andre Stringer, Galen Summer
Illustrator: Zach Johnsen, Evan Dennis
Animators: Henning Koczy, Craig Kohlmeyer, Stieg Retlin
Compositors: Bashir Hamid, Tamir Sapir, Andre Stringer
3D Artists: Warren Heimall, Craig Kohlmeyer, Christina Ku, Youngmin Kim,
Chris Fung, Joji Tsuruga
Music and Sound Design : Human

INSIDE THE BINGO BALL

For this commercial Ladbrokes put the bingo players inside the balls! The ad follows the giant bingo balls as they bounce and bump their way through the city of Liverpool spreading laughter and excitement wherever they go.
Ladbrokesbingo.com



Making of


Agency M&C Saatchi
Creative Director Graham Fink
Copywriter Dan McCormack/Luke Boggins
Art Director Luke Boggins/Dan McCormack
Production Company Serious Pictures

giovedì 2 ottobre 2008

CREALAB LOGO




Per il gruppo su Facebook, per divertimento, per fare delle t-shirt a fine corso, perchè può servire, per farne quello che ci pare, ecco due loghi di Crealab, il nostro laboratorio di creatività. Li ha fatti Alex, e a me piacciono tutti e due, ma ne preferisco uno. Ma voglio sentire il vostro parere. Il sondaggio è qui sopra. Votate.

THE EFFECT OF VITAMINE

Headline: Pantene Pro Vitamin.




Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Guy Costa
Copywriter: Silvio Matos

KILLED BY A PIANO

When I see a piano being destroyed, I feel bad. But this guerrilla, in Norway, it's quite impressive. It is launching a web questions-answers service with a score. Check www.solguru.no if you speak norwegian.


www.solguru.no
Via Bloguerrilla

DRAG AND DROP

Nice viral for Samsung realized by The Viral Factory

mercoledì 1 ottobre 2008

PRIMO GIORNO DI SCUOLA



Chiedo scusa a tutti i miei lettori sparsi per il mondo, specie a quelli cinesi, giapponesi, vietnamiti, indiani, singalesi, maldiviani, nepalesi, kirghisi, ugro-finnici, baschi, turchi, kenyoti, malgasci, islandesi, honduregni e haitiani, ma oggi è il primo giorno del mio secondo Lab e quindi scrivo in italiano.
Mentre aspetto il gruppo su FB, vi saluto su questo blog. E' stato un piacere incontrarvi oggi, e anche se l'aula non era per niente feng-shui, faceva caldo, eravamo stretti, non si vedevano i filmati, e in pratica ho parlato solo io, mi siete rimasti simpatici.
Penso che ci divertiremo.
Se volete guardare un po' qui in giro, il filmato più bello delle ultime settimane è If you give up. Toccante e vero. Ma anche Millimetres matter è grandioso.
E se poi volete proprio sapere com'è andata l'anno scorso, risalite a dicembre e scoprite tutto. E anche se il lab dell'anno scorso è stato unico, fantastico e memorabile, può darsi che qualcosa combiniamo anche stavolta. Ciao. Angelo

Ps: a proposito dell'acqua ecco qui http://blab2.blogspot.com/2007/12/bere-molta-acqua-ha-smesso-di-fare-bene.html

DOGVERTISING

Michael Conrad & Leo Burnett have realized this outdoor for Advance Dog Food in Germany targeting directly the end users: dogs. The food is hidden behind the billboard, its smell attracting the dogs around. For sure they like the smell, but we don't know if they appreciate the headline as well.



Agency: Michael Conrad & Leo Burnett

GLASSED BEETHOVEN

The glass harmonica, also known as the glasharmonika or hydrocrystalophone, is a musical instrument that uses a series of glass bowls graduated in size to produce musical tones by means of friction.
There are few glasharmonika players in the world today. I saw one of them in Prague, years ago, and his glass-sound spreading around the Old Castle was magic.
Grey has used the famous Beethoven 'Ode to joy' form the 9th Symphony played on glasses to advertise Procter's Magistral Dishwasher.



Tagline: It's amazing what your hands can do. Care them
Advertiser: Procter&Gamble
Brand: Magistral Hypoallergenic Dishwasher
Agency: GREY Argentina
Executive Creative Director: Pablo Gil, Sebastián Garín
Creative Director: Diego Rubio, Coco Olivera
Art Director: Diego Rubio
Copywriter: Coco Olivera
Country: Argentina