giovedì 31 luglio 2008

HOW LONG IS YOUR CAR?



Toyota is running a guerrilla campaign in Italy for its upcoming iQ minicar. Using magnets stuck to the sides of parked cars along with leaflets hanging off the side-view mirrors, Toyota is highlighting just how small the new car will be. Coming in at just 2980mm long (that's less than ten feet), the iQ will be the shortest car on the market in Europe which has more than two seats. For perspective, the smart ForTwo is less than a foot shorter, and it can only seat two.
campaign is scheduled to end in early August and the car should go on sale in Europe in the beginning of next year.

the blog: http://www.blog.toyota-iq.it/

GUINNESS. LIGHT SHOW

A new episode of the Guinness saga. Where is the classic claim 'Good things come for those who wait'?



Client: Guinness
Agency: Irish International BBDO
Creative Director: Mal Stevenson
Art Director/Concept: Catherine Lennon
Copywriter: Sophie Farquhar
Concept: Jason Haynes
Production Company: Gorgeous Enterprises
Director: Peter Thwaites
Producer: Anna Hashmi
Director of Photography: Alwin Kuchler
Editor: Rick Russell
Editorial Company: Final Cut
Music: Soundtree Music
Song: Alpha 4

martedì 29 luglio 2008

GUERRILLART

It's not a guerrilla in the 'advertising' meaning, but I definetely love it. In Weilheim, Germany, 500 young painters are working on a large scale reproduction of the Kandiskij's 'Weilheim - Marienplatz'. The work will be finished in one week.



I LEAF YOU

Come together for forests:
http://www.greenpeace.org/forestlove



End photos by Gare and Kitty, leonardonomovrio, T h e C h a r l es under Creative Commons.

SURVIVING AN ACCIDENT



TITLE: "Lift Off"
BRAND: Lexus
AGENCY: Team One

BACK TO COLLEGE

Nice commercial by W+K for Target: college girls dancing as they decorate their room. The song is "Calabria," by Enur, featuring Nastaja.



Title "Happy Together"
Agency Wieden + Kennedy
City Portland
Production Company: The Directors Bureau
Advertiser Target Corporation
Brand Name Target
Business Sector Department Stores, Supermarkets
Campaign Name Back to College '08
Executive Creative Director Jelly Helm, Steve Luker
Creative Director Danielle Flagg, Tyler Whisnand
Art Director Patty Fogarty
Copywriter Val Klump
Director Mike Maguire

lunedì 28 luglio 2008

OPEN YOUR HEART

A splatter video directed from Chris Milk for Gnarls Barkley's 'Who's gonna save my soul'. Heart sufferers please do not watch.

LE CIRQUE INFINIT

Brief: Infiniti, the Nissan luxury brand, has signed a sponsorship with Le Cirque du Soleil. Develop a message expressing the values that both brands share.

Solution:

SPEAKING LIPS



http://www.nfd.org.nz/

New Zealand's National Foundation for the Deaf teachs how to speak to the hearing impaired.

THE BLOB COMES BACK



Frijj, the British milkshake brand, is promoting a new website by some ads that parody the famous 1959 movie The Blob. The campaign encourages consumers to upload their own horror movies using Frijj as a prop. An 8 minute montage of the best ones will be shown before films at a London film festival sponsored by Frijj.

www.fourridgesmustbedestroyed.com

THE LIGHT PONG MASTERS



Compra esta actitud. Ahorra energía.
Es un consejo del planeta.
Y del Ayuntamiento de Madrid.

Buy this attitude. Save energy. It's a suggestion of the Government of Madrid.

http://www.compraestaactitud.es/

DO YOU KNOW WHAT YOU REALLY NEED?

DATE


BOSS


HEIR

Agency: Young & Rubicam, Argentina
Senior Creative Director: Guillermo Vega
Creative Director: Ariel Serkin, Hernan Cerdeiro
Art Director: Diego Gueler
Copywriter: Maximiliano Borrego
Agency Producer: Luis Pompeo, Diego Gonzalez
Executive Producer: Alfredo Perez Veiga
Producer: Fernando "Rambo" Damiano
Director: Nico & Martin
Production Company: AWARDS CINE, Buenos Aires
Assistant director: Fernando Roca
DoP: Leandro Filloy
Post Production Company: Che Revolution Post

RANDY PAUSCH LAST LECTURE

Last year, I saw this video. It's the last lecture of professor Randy Pausch. I remember having spent a whole hour in seeing the lecture, and searching the web for additional information. The story hit me.

Yesterday I read in a newspaper that Randy Pausch has died, the 25th of july, at the age of 47. And I'm here once again thinking about life, dreams, and death.

The Youtube video had 4,790,706 views.

Carnegie Mellon Professor Randy Pausch (Oct. 23, 1960 - July 25, 2008) gave his last lecture at the university Sept. 18, 2007, before a packed McConomy Auditorium. In his moving presentation, "Really Achieving Your Childhood Dreams," Pausch talked about his lessons learned and gave advice to students on how to achieve their own career and personal goals. For more, visit
www.cmu.edu/randyslecture
http://www.cs.cmu.edu/news/releases/RandyPausch.html


SHARK-IZED

Sharkized pedicabs are cycling in NY to announce the Shark Week on Discovery Channel. I have to say that last time I took a pedicab in NY, last may, I payed 25 bucks for a run from Times Square to Union Square. Sharkized.



Client: Discovery Channel
Creative Director: Stefan Poulos
Associate Art Director: Alison Medland
Associate Creative Director: Andrew Heckel
Photographer: Jill Greenberg

And this is another Shark Week guerrilla, in Australia last winter.

venerdì 25 luglio 2008

RYANAIR ATTACKS THE ITALIAN GOVERNMENT



Using the photo of Bossi raising his finger, Ryanair launched today a provocative campaign against the italian government because it is helping Alitalia. The text says:
Minister Bossi to italian passengers: the Government supports the expensive Alitalia fares, the frequent strikes, It doesn't care of italian passengers. Fly Ryanair.

All the political parties, the leaders, Bossi himself are blaming Ryanair for the message.

WEEKS OF CHANGE

Carl Weathers spreads his message of positive change in a weekly series of web short videos, for Credit Unions, Washington

Agency: Big bang electrical

C









The whole series here

GUM TRIP



Client: Trident
Agency: JWT London

YOU ARE NOT INVINCIBLE



Due to the increased risks that British Troops take whilst on operations, they find it difficult adjusting to the risk thresholds of normal civilian life, particularly when on the road where they drive faster and more recklessly. In fact they are twice as likely to die on the road as civilians. Consequently, the British Army commissioned Golley Slater to create a campaign in an effort to alter the behaviour of British troops when they return home from active service.

Tagline: Drive carefully. You're tough, but you're not invicible

Released: July 2008

Advertiser: The British Army
Agency: Golley Slater
Creative: David Abott, Phil Hickes, Paul Williams
Production Company: Academy Films

AMNESTY INTERNATIONAL. INK



Another film made by TBWA Paris for Amnesty International. Last year, the film Signatures won the Grand Prix at the International Advertising Association's first Socially Responsible Communications Awards, and numerous awards including a Cannes gold Lion.

THE BIGGEST AMBIENT MEDIA IN THE WORLD

The Airbus


The Concorde


London has a new, big attraction: a 45-ton replica of the largest passenger airplane ever made, the Airbus A380. Emirates, the Dubai based international airline, has unveiled a giant model of an Airbus A380 at the gateway to Heathrow Airport. The Emirates A380 Airbus model has taken over the BA Concorde miniature's role of welcoming passengers to the airport. More than 25 million visitors to Heathrow will be exposed to Emirates impressive branding efforts at the gates of world’s busiest airport. The Smithsonian Air and Space Museum in Washington DC, has stated it is the largest known aircraft model in existence. A world record submission is currently with Guinness World Records.

THE MONKEY KING GOES TO THE OLYMPICS

Sun Wukong, known in the West as the Monkey King, is the main character in the classical Chinese epic novel Journey to the West. In the novel, he accompanies the monk Xuanzang on the journey to retrieve Buddhist sutras from India.
Created by the men behind Gorillaz - Damon Albarn and Jamie Hewlett - Monkey and his friends will be the faces of the BBC's Beijing Olympics coverage in the next few months.



Client: BBC
Agency: Red Bee Media,
RKCR/Y&R
Executive Creative Director: Damon Collins
Creative: Paul Angus,
Ted Heath
Production Company: Passion Pictures,
Zombie Flesh Eaters
Director: Jamie Hewlett
Animation Director: Pete Candeland,
Rob Valley
Music Composer & Producer: Damon Albarn
Lead Vocals: Jia Ruhan
Choir: Tianyuan Choir, Beijing
Musical Director: David Coulter,
Mike Smith

giovedì 24 luglio 2008

IN AN ABSOLUTELY REAL WORLD

Advertising already knew.










THE LIONS SING TODAY



It's a Samsung ad. seethewholestory.com will give you the details on the new camera.

Client:Samsung Electronics
Product:NV24HD Digital Camera
Title:‘Lions’
Media:Viral/Internet
Agency:The Viral Factory
Creative Idea:The Viral Factory
Creatives:The Viral Factory
Production Company:The Viral Factory
Producer:Patrick Dugiud
Seeding & digital media planning:The Viral Factory
Directors:Henry Littlechild with The Viral Factory
Offline Editor:Concrete Post Production
Offline Editor:Matt Hall
Post Production House:Concrete Post Production
Online and Colourist:David Cox
Post Production Producer: Ross Culligan
Music Composer: Tim Drawbacks
Audio Post Production:Unit Post Production
Senior Dubbing Mixer: Kim Storey

THE GREEN PLANET





See the funniest ad, the solar powered bathing suit, here

Brand: Planet Green Net
Agency: Amalgamated LLC

BACK TO WORK

Join the Migration features 20 NFL stars - Eli Manning, Peyton Manning,Kevin Boss, Jerricho Cotchery, Greg Ellis, Matt Hasselbeck, Madison Hedgecock, Chad Johnson, Thomas Jones, Mathias Kiwanuka, Nick Mangold, Laurence Maroney, Jeff Saturday, Bo Scaife, Derrick Ward, DeMarcus Ware, Ty Warren, Benjamin Watson, Reggie Wayne, and Vince Young - wearing Reebok NFL Equipment Speedwick Tee, an anti-microbial, moisture wicking shirt with a unique, soft cotton hand.
Fans can text MIGRATE to 94444 and they'll be sent a link to the Migration WAP site where they can enter to win a trip to the '09 Pro Bowl, download a free NFL wallpaper, watch the commercial, browse Reebok products including the new Speedwick tee with official NFL branding and more.



Brand: Reebok Athletic Footwear
Agency: McGarry Bowen
Music: Vashti Bunyan - Train Song

LET THE GAME BEGINS

The big ad spenders are focusing their messages on the biggest global event of the year: the Olympic Games. See how McDonald is approaching the spirit of the games.



Agency: Leo Burnett Chicago

SANDWICH SURPRISE



Another episode of the Axe Effect campaign, this one is from Singapore. By the way, she is Miss Indonesia 2007. Let's try her phone number.

Agency: BBH Asia Pacific

PILLOW TALK

It's a 2002 commercial, but I'm still in love with it. Smart idea, perfect lighting and direction, stunning actors. Magic happens.

RENDEZ-VOUS WITH DEATH

I have a rendezvous with Death
At some disputed barricade,
It may be he shall take my hand
And lead me into his dark land
And close my eyes and quench my breath,
I have a rendezvous with Death
And I to my pledged word am true,
I shall not fail that rendezvous.



Client: Gears of War 2
Agency: T.A.G., San Francisco
Creative Director: Scott Duchon,
Geoff Edwards,
John Patroulis
Art Director: Nate Able
Copywriter: Mat Bunnell
Agency Producer: Vince Genovese
Production Company: Anonymous Content
Director: Joe Kosinski
Executive Producer: Jeff Baron
Producer: Julien Lemiatre
VFX: Digital Domain
VFX Executive Producer: Karen Anderson
VFX Producer: Melanie LaRue
VFX Supervisor: Vernon Wilbert
CG Supervisor: Peter Plevritis
Digital Production Manager: Chris House
Mix: Lime Studios
Engineer: Rohan Young
Assistant Engineer: Joel Walters
Executive Producer (Mix): Jessica Locke

FACELESS NOW HAS A FACE.



Somtimes, maybe always, teasers is better than campaign. It's the case of Faceless, a guerrilla that raised the interest of media for a week, now revealed in the site http://www.facelesspeople.com/. True character in a faceless word is the claim, for the new Lotus Evora. Nothing particularly brilliant in the site, apart from the car.

mercoledì 23 luglio 2008

IF



The essence of Scotland, in the rythm of Kipling's poem 'If'.

If you can bounce in six inch heels all night and still walk home in your bare feet,
If you can keep two passions burning bright and see if there's still some romance and defeat,
If you can hit a foreign beach without a tan or brave the howling sleet in just a shirt,
If you know you're easily a better man when side by side with suits in just a skirt,
If you can party in the summer rain with kamakaze midgies in the mud,
Or grit your teeth and put up with the pain of seeing in the new year in the scud,
If you can wait and wait for 1p change then proudly give the lot to charity and know for certain it's not strange to call yer lunch dinner and yer dinner tea,
If you can handle folk to call you Jock then you'll have really earned your irn bru,
You'll thank your mum for keeping you in stock and what is more
You'll feel phenomenal to.

TITLE: "If"
BRAND: Irn-Bru
AGENCY: The Leith Agency

LOSING FACE ON FACEBOOK


Agency Spy is posting a Facebook Wall found on the Thought Industry blog that makes clear how FB can ruin careers and reputations.
'Seems the blogger's facebook friends have no idea how the facebook wall works. They posted a private conversation on their walls. And since facebook is easy enough to navigate, everyone that can find their page now knows that they are none too happy with a particular client.' Apparently the client is Chrysler.

THE FREEDOM OF FREE TIME



Another ad here

Brand: ExpressJet Airlines
Agency: Dentsu America

AN OLD STORY, A NEW AWARD

Many years ago, when I was a young creative, I heard for the first time the story of the blind man and the headline that changed his fortune, told by a famous copywriter. The story is still circulating, because this short film won a gold award in Cannes 2008 film festival. With exactly the same headline.



Director : Alonso Alvarez Barreda
Running Time : 04:50
Year : 2007
Country : Mexico/ U.S.A
Category : Short film

PUT THE AGENCY ON THE BBQ





JWT Cairo created these ads for Bepanthen, an ointment used to heal burns. The line reads “Heals their burn and your guilt, fast.” Guess where I'd like to put the agency and the client?

DEATH FAIR

This attraction, introduced last week in a fun fair in Milan, is creating a dispute in tv channels, newspapers and blogs in Italy. The chair came from Las Vegas, produced by Distorsions. It's having a big success in the fair, especially among children that want to see the execution again and again. Other attractions such as The Hanged Man, The Shooted Boy are expected.

martedì 22 luglio 2008

BODY LANGUAGE







Client: Axe Title: Self Esteem Agency: Vegaolmosponce, Buenos Aires General Creatives Directors: Hernan Ibarra, Walter Aregger, Hernan Ponce Art Director: Juan Manuel Montero Copywriter: Rafael Santamarina General Agency Producer: Roberto Carsillo Agency Producer: Selva Dinelli Production Company: Rebolucion, Buenos Aires Director: Luciano Podcaminsky Executive Producer: Patricio Alvarez Casado Production Manager: Axel Linari Assistant Direction: Andres Shakespiare DOP: Victor Gonzalez Art Director: Daniela Podcaminsky Editor: Eliane Katz Postprodution House: Metrovision Music: Animal Music Sound: No Problem

NIKE NATURAL LAB

We know a lot of different ways of designing shoes. This is pretty new.



Client: Nike
Agency: Wieden + Kennedy, Tokyo
Creative Director: Sumiko Sato,
Hiroshi Yonemura
Copywriter: Driscoll Reid
Art Director: Chris Hutchinson
Agency Producer: Jen Dennis
Director: Andrew Hall
Executive Producer: Ron Cosentino
Producer: Jenny Bright
VFX: a52
CG Lead: Max Ulichney
Animator: Franz Vidal,
Eli Guerron,
Adam Newman
Flame Artist: Simon Scott
Sound: Stimmung
Sound Designer: Gus Koven

NOT EVERY SUICIDE NOTE LOOKS LIKE A SUICIDE NOTE

This is the campaign, created by DDB Canada, Vancouver for The Looking Glass Foundation about eating disorders. The concept is quite impressive.

Print ads





Tv ads







Creatives:
Frank Hoedl (Photographer)
Alan Russell (Executive Creative Director)
Dean Lee (Creative Director)
Daryl Gardiner (Assoc Creative Director)
Daryl Gardiner (Art Director)
Jeff Galbraith (Copywriter)

INSIGNIA. A CAR FROM ANOTHER WORLD



Big launch for the next-generation Vectra (or Insignia, as it has become). It has been prepared by an UFO crash down in Potters Fields Park in London, and yesterday the real car has been dropped from the sky.

The drop


The making of the UFO stunt

lunedì 21 luglio 2008

PULL THE CAMPAIGN, RIGHT NOW



This commercial, realized by AMV BBDO London for Snickers,
is under attack. Garfield, the adage critic, thinks it's homofobic, and is adressing a request to John Wren, CEO of Omnicom, of pulling the ad:
'Since you are the executive ultimately in charge of both TBWA and BBDO, I ask you: How could you be so insensitive, how could you be so shallow, and how could you be so mean?
Are you so bereft, of ideas and simple humanity, that you must be reduced to stereotyping and bullying? That you must identify an "other" to ridicule, or worse? That you must build a brand on the backs of people who have harmed no one save for challenging a high-school locker-room standard of masculinity?
Stop the dehumanizing stereotypes. Stop the jokey violence. There is no place in advertising for cruelty. Pull the campaign. Do it now. Then tell your agencies how to behave. Or else.'

NEW WORDS: SIMPLEXITY AND FRENEMIES



Simplexity: Simplexity is an emerging theory that proposes a possible complementary relationship between complexity and simplicity. The term draws from General Systems Theory, Dialectics (philosophy) and Design. The term has been adapted in advertising, and marketing and other industries. http://en.wikipedia.org/wiki/Simplexity
A book by Jeffrey Kluger
http://brandautopsy.typepad.com/brandautopsy/2008/07/simplexity-jeff.html

Frenemies: friends, yet enemies. A book by Megan CraneWikipedia: Frenemy or frienemy is a portmanteau of friend and enemy which can refer to either an enemy disguised as a friend or to a partner that is simultaneously a competitor. The latter can describe relationships involving:people; Politics and International Relationships; or
Commercial Relationships between Companies. http://en.wikipedia.org/wiki/Frenemy

LIBERTY IS A CORKSCREW

Publicis Conseil has realized these ads featuring the tagline “For a fresher world,” with famous cityscapes made out of the brew (cases, bottles, glasses, etc.). In every one there is a corkscrew: could you spot it?





Advertiser: Heineken
Agency: Publicis Conseil, Paris
Tagline: Heineken. For a fresher world
Creative Director: Olivier Altmann
Art Director: Pierre Penicaud
Copywriter: Nicolas Schmitt
3D Graphics: Denis Assor
Retoucher: Eye Dream

JUST DO IT FOREVER

LeBron James, Bill Bowerman, Vasily Alekseyev, John McEnroe, Cristiano Ronaldo, Pau Gasol, Raplh Boston, Wayne Roney, Maria Sharapova, Henry Marsh, David Lega, Mary Lou Retton, Zhu Jianhua, Liu Xiang, Carlos Lopes, Daiane Dos Santos, Stece Prefontaine, Paula Radcliffe, Joan Benoit-Samuelson, Wallace Spearmon, Julie Moss, Omar Salazar, Miho Shinoda, Lance Armstrong, Kenny Bartram, Garrett Reynolds, Hasely Crawford, Carl Lewis, Kobe Bryant, Bernard Lagat, Mary Decker Slaney, Kerry O’Brien, Pete Sampras, Manfred Neumann, Derek Redmond, Arthur Ashe, Roger Federer, Otis Davis, Sherone Simpson, John Lester, Michael Johnson, Michael Jordan, Romualdo Kubiak, Oscar Pistorius to celebrate the 20th anniversary of the Just Do It campaign.



Nike.com/courage

Agency: Wieden + Kennedy Portland
Music: "All these things that I've done" The Killers

PLEASE WAIT



Nice viral from BeeChannel.

THE BIKINI ZONE



I can't tell you wether it's a real commercial or a fake, but it's funny. Don't miss the last shot.

OH GOD, MY HUSBAND!



Comfort leaves your clothes so soft and fragrant that even Naturists are now changing their minds!

Client
Unilever
Creative agency
Ogilvy
Writer
Sue Higgs
Art director
Sue Higgs & Tony Haigh
Planner
Production company
Thomas Thomas Films
Director
Jim Gilchrist
Editor
Amanda Jones, Final Cut
Post production
The Mill (post-production)

CARRYING A KNIFE



Nearly everyone is aware of the increasing danger of knife crime across the country but Tower Hamlets Council wanted to speak especially to the youth of the borough to highlight the danger with an arresting new ad.
By carrying a knife young people are actually putting themselves at risk, whether as part of gang culture or as self defence. Research has shown that knife carriers are more likely to be wounded by their own blades because the knife is likely to be turned on them.The film has been created by Sonny Adorjan and Milo Campbell and directed by Kevin Thomas.

venerdì 18 luglio 2008

DREAMING TO DANCE

This is a little masterpiece, shot on a Nokia mobile phone.
Directed by Sumit Roy (India), an award winning indipendent film maker.

FOLD YOUR WORLD

I definitely love this advert from BBDO New Zealand.

STAR WARS ARE CLOSE TO YOU

Spike tv, a cable channel, is airing the complete Star Wars saga in US. After an outdoor launch campaign in NY, the channel realized some low budget but funny commercials.







Agency: Mother, New York - Creative Director: Linus Karlsson, Paul Malmstrom - Copywriter: Greg Hunter, Allon Tatarka - Art Director: Mat Driscoll, Rob Baird - Mother: Renee Rauchut - Production Company: HSI -Director: Ryan Ebner -

giovedì 17 luglio 2008

THE LAST 1600 PANDA INVADE PARIS



From Quietglover:

1600 panda invaded last week the centre of Paris, in front of the Hotel de Ville. The invasion has been organized by WWF to raise the awareness about the endangered species. Infact, 1600 is the actual panda population in the world.

The panda are realized in painted paper, and they are totally eco-compatible.

MONUMENTAL HELP



Brief
Germany's historical monuments can only be saved from disrepair at great cost. For this, the German Foundation for Monument Protection urgently needs donations. The challenge: In the first place, people need to be made aware of this, and then of course, they should donate money.

Solution:
We let those bag for donations who are most directly suffering from the disrepair of historical monuments: those sculptures that are an integral part of the respective historical buildings. Replicas were made from the original sculptures. These sculptures were placed in subway stations and pedestrian underpasses, begging for "their" historical monuments. Preferably in the direct vicinity of those historical buildings for which they are collecting their donations.

Results:
Throughout the time of the promotion, the German Foundation for Monument protection registered 40% increase in donations.

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Director / Art Director: Simon Oppmann
Creative Director / Copywriter: Peter Römmelt
Account Management: Marco Bisello
Advertising Manager: Dr. Ursula Schirmer, German Foundation For Monument Protection

Advertising Agency: Ogilvy, Frankfurt, Germany

DOES ADVERTISING LIE? NOOOOOOOO!



Creative Beef posted some classical advertising lies. They are absolutely true.

• This is the last change, I swear.

• I’ll make sure you get full credit for your idea.

• The meeting went really, really well.

• It’s got to go out by noon.

• These changes are from the client.

• The new insurance plan will offer you better care for less money.

• The client wants a totally edgy idea.

• It’s software from home. Yes, I have a license.

• If you have any questions, feel free to contact the IT department.

• There’s no more money.

• Don’t worry about the budget.

• The client loves the idea.

• So many people had input. It’s hard to say whose idea it was.

• We’ve done a ton of research.

• We’re really excited about these concepts.

• I’ll be with you in just a minute.

• I stayed up till two working on the layout.

• I’ll have done in an hour.

• I worked ALL weekend.

• Rough layouts are fine.

• The client just wants to see what it looks like.

• We presented the agency’s recommendation to the client.

• It’s just a small change.

• If we do that, the ad will totally fail.

• We’ll make the changes.

• Your job is safe.

• We’re working on it right now.

• You never mentioned that at the meeting.

• I did not approve that.

• I timed it. The script is exactly 30 seconds long.

• I was checking out the client’s website.

THE INCREDIBLE BEATBOXER

It's not advertising, it's 'beatboxing', but this boy is quite incredible.

PROPELLERMAN

mercoledì 16 luglio 2008

BE-KANYENIZING

After the fake infomercial , the new Absolut World commercial



Agency: TBWA\Chiat\Day, New York

A GOOD REASON TO ESCAPE FROM CUBA

What is the real reason people swim out of Cuba? Not to reach the freedom, but to pursue Matusalem Gran Reserva 15 Year Old Rum, which Fidel Castro expelled in 1959.





animation Daniel Špaček, illustration Zach, concept Emiliano Trierveiler & Jaime Mandelbaum

WHAT HAVE USA AND CHINA IN COMMON?

A battle of iconography among US and China eventually finds a common symbol. Yao Ming and LeBron James in a new Coca-Cola film.



martedì 15 luglio 2008

MAD MEN ARE BACK. BY SUBWAY


I loved the first season of Mad Men, and I'm impatient to see the new episodes. To promote the season 2, some of the subway cars have been designed on the interior to look like the television show. Welocme back in the sixties.

THE COST OF WAR

The War in Iraq costs $720 Million a day.
That's $500,000 a minute.
That's $8333 a second.
"I think people are becoming more aware of these guns or butter questions," said Gary Gillespie, "But when you talk about $720 million a day, even people who work on this issue are shocked by the number and shocked by what could have been done with that money. War has no return — you're not producing a product."


Client: Grow Design Work - Production Company: Grow Design Work - Director: Bran Dougherty-Johnson / Grow Design Work

TOUR DE FRANCE STOPPED HERE



"RazorJunior created an advertisement for SBS's coverage of the Tour De France that is an epic 21 day endurance event for one Melbourne cyclist. Through wind, rain and sunshine, the cyclist is pedalling a racing bike connected to and powering a scrolling metrolite from 8:00am to 4:00pm, stopping only for two rest days as per the actual Tour De France event."

CONCERT FOR AUDI AND ORCHESTRA


Audi Symphony from Bullet on Vimeo.

I don't remember having seen an ad done by Audi based on music. There is the famous Ford Orchestra, a commercial



and a live performance

IS THE WORLD BETTER THAN WE THINK?

US Cellular believes it.



This advert is either loved or hated. Comments found on youtube:

So why did US Cellular not support the USA and instead have this ad filmed in South Africa, quite possibly one of the most violent nations on earth with 22% of the population infected with AIDS?

I want that bear!!! :)
Thanks for posting it, now I can see that bear anytime I want. ;)

You want to see this commerical in action start talking on your phone in a restaurant. Someone will point out how nice life is with a kind gesture involving their middle finger.

Definitely filmed in Cape Town, South Africa.

Music Company: Musikvernuegen
Composer: Walter Werzowa
Mix: Ravenswork, Eleven
Mixer: Robert Feist, Jeff Fuller





Released: July 2008
Avertiser: U.S. CELLULAR
Agency: PUBLICIS & HAL RINEY
Country: USA
Category: Commercial public services

SUBWAYMARKET


Publicize the grand opening of the HomePlus Supermarket branch in Chamsil district. This particular branch was connected directly to the Chamsil subway station. Since LotteMart, a rival supermarket chain, already had a store close to the subway station, agressive and effective camapign was neccesary to put the grand opening of the HomePlus Chamsil branch in the spotlight. Stickers were applied to the subway station pillars in order to make them look like life-size HomePlus supermarket stands. The intended effect was to make the people entering the subway station feel like they were stepping into the HomePlus supermarket. HomePlus outdoor campaign began a month before the store opening. No TV/Print ads were carried out for HomePlus. As a result of this unique outdoor campaign, the sales for the opening day exceeded the expected sales by 550%.

Advertising Agency: Cheil Worldwide, Seoul, Korea
Executive Creative Director: Ina Choi
Creative Director: Yooshin Lee
Copywriter: Jungho Hwang / Sua Lee
Art Director: Kangwook Lee / Chaehoon Lee / Yooho Lee / Sanghun Yoo
Illustrator: Bom Communication

YOU'RE TAKING THE BUS? CLAP CLAP CLAP!!!

The Department of Environment and Conservation wanted to show their appreciation to people who were doing their bit for the planet by taking public transport to and from work. Agency Marketforce Perth set up a number of these applauding bus shelters in high traffic areas around the CBD. Motion sensors in the shelter triggered a recorded applause whenever someone entered.

RADIOHEAD. LASER VIDEO WITHOUT CAMERAS

In Radiohead's new video for "House of Cards", no cameras or lights were used. Instead, 3D plotting technologies collected information about the shapes and relative distances of objects. The video was created entirely with visualizations of that data.
From the album IN RAINBOWS



Musical Artist: Radiohead
Production Company: Zoo Films
Director: James Frost
Producer: Dawn Fanning
Technical Director: Aaron Koblin
Exec Producer: Justin Glorieux,
Gower Frost
Director of Photography: Yon Thomas
3D Real-time capture: Geometric Informatics Inc.
Software and Hardware Development: Dale Royer,
Luke Farrer,
Song Zhang
3D Laser Imaging Equipment: Velodyne Lidar Inc.
Field Application Engineer: Rick Yoder
Business Development Manager: Mike Dunbar
Processing of Lidar Data: 510 Systems
Chief Engineer: Pierre-Yves Droz,
Albert Soto
System Administrator: Troy Thompson,
Lap Luu
CEO: Suzanna Musick
Additional Lidar footage: Aerotec
Aerotec/Chief Executive Officer: James W. Dow
Aerotec/Land Modeling Specialist/LIDAR: William Wallace
Aerotec/Land Modeling Supervisor: Casey Scott
Editorial Company: Union Editorial
Editor: Nicholas Wayman Harris
VFX: The Syndicate
VFX Supervisor: Ben Grossmann
VFX Producer: Magdalena Wolf
Managing Director: Kenny Solomon
CG Supervisor: Adam Watkins
CG Technical Director: Rodrigo Teixeira
FX Animator: Sam Khorshid,
Attila Zalanyi
CG Artist: Duane Stinnett
Compositing Supervisor: Alex Henning
Flame Artist: Verdi Sevenhuysen,
Mike Ek,
Kevin McDonald
Editorial Consultant: Adam Gerstel
IT Assistant: Thuy Le

lunedì 14 luglio 2008

WINNING IN CANNES, LOSING IN CHINA



The big question, once again: creativity or business? Awards or money? And more: client's needs or human rights? The Wall Street Journal tells the case of TBWA that, for entering a campaign about the human rights in China, is at risk of losing clients and opportunities. 'In recent weeks, Omnicom Group Inc.'s TBWA Worldwide has been working on both sides of China's global image. On behalf of sportswear maker Adidas AG, TBWA's Beijing office has been running a campaign focused on Chinese pride, showing Chinese athletes supported by throngs of fans.

At the same time, the agency's Paris office was working on another ad campaign on behalf of Amnesty International that showed Chinese athletes being tortured by Chinese authorities. In one of the print ads, a person has been attached to a target normally used in the shooting competition at the Games. At the bottom, it says, "After the Olympic Games, the fight for human rights must go on."

The ad won a bronze in Cannes, but now the agency is under attack in China.

This is not the first case, neither the last one. In Europe, WPP Group PLC's Ogilvy & Mather Worldwide agency works on antismoking campaigns for the Cancer Research UK charity and does marketing for British American Tobacco PLC, one of the world's largest cigarette companies. It also creates ads for energy giant BP PLC and environmental group WWF, which wants to cut oil use.

WESTERN SPAGHETTI

How nice is this video.



Written and Directed by PES

*see more stop-motion shorts by PES at http://www.eatpes.com

THE BIG EGG



This impressive billboard, developed by Leo Burnett, Chicago, for MC Donald's
is placed inWrigleyville. It only opens up between 6am and 10.30am, the time that eggs are on the menu at McDonalds.

It's worth remembering the award winner Fresh Salad billboard, made out of growing lettuce.

WHAT IS REVERSE GRAFFITI?

Doug Pray documents street artist Paul "Moose" Curtis making the Clorox Reverse Graffiti mural by literally cleaning images of indigenous California foliage into a dirty San Francisco tunnel.For most information visit www.reversegraffitiproject.com



Client: Clorox Green Works
Agency: DDB, San Francisco

Nice but not new. In the winter of '05, Moose reverse painted clothes on strategic walls in London to show the cleaning power of Ariel.

BURMA. THE REAL DISASTER

'In the wake of the devastating Cyclone Nargis that hit Burma on 2 May, more than one million people are homeless, up to 128,000 killed.
This natural disaster was turned into a man-made catastrophe by Burma's brutal regime. They blocked international aid and left thousands without food, shelter or medicine. The real disaster in Burma is the government.
Burma is ruled by one of the most brutal dictatorships in the world. It ruthlessly persecutes, imprisons and tortures human rights and democracy activists. Thousands of men, women and children are used as slave labour.
Please help us bring human rights and democracy to Burma. Go to http://www.burmacampaign.org.uk'



The Real Disaster
Client
Johnny Chatterton and Anna Roberts, Burma Campaign UK
Creative agency
Ogilvy
Director/editor
Richard Barnett and Layla Atkinson @ Trunk Design
Writer
Alun Howell
Art director
Vijay Sawant

venerdì 11 luglio 2008

THE IPHONE 3G DAY HAS COME






Today is the launching day of the new Iphone 3g. Lines everywhere to buy it, news on the newspapers, people happy, or disappointed.

NEW YORK FESTIVAL WINNERS

The New York Festivals (NYF) Grand Trophies were awarded to Nordpol + Hamburg, Abbott Mead Vickers/BBDO, London, Projector Inc., Tokyo, BBDO, NY and Ogilvy, Frankfurt.

Nordpol + Hamburg, Germany, Creative Director, Lars Ruehmann, won the coveted Grand Award for Television for their intriguing TV spot "Power of Wind", created for the German power company Epuron



Abbot Mead Vickers/BBDO, London, Executive Creative Director, Paul Brazier, took home the Grand Award for Art & Technique for client Diageo, Draught Guinness. The epic spot, directed by Nicolai Fuglsig of MJZ, titled “Tipping Point”, takes place in a small town, where the entire population is involved in a massive domino run.

Projector Inc., Tokyo, Executive Creative Director, Yoshiaka Nagasaka and Creative Director, Koichiro Tanaka were this year’s Grand winner for Interactive for UNIQLO “UNIQLOCK.

BBDO, NY and Dave Lubars, Chairman and Chief Creative Officer won the Grand Trophy for the HBO “Voyeur Integrated Campaign” at last night’s awards.

Ogilvy, Frankfurt, Germany was presented with the Grand Award for Print for its inventive graphic montage for “Typo Crash Campaign” by Executive Creative Director Dr. Stephan Vogel and Creative Director Christian Mommertz.

ABSOLUT CRAZY

Believe it or not, this is part of the Absolut campaign from TBWA\Chiat\Day, New York. The headline of the website should be the link: Available exclusively in an absolut world



http://www.nowbekanye.com/

Agency: TBWA\Chiat\Day, New York - World Wide Creative Director: Rob Smiley - ACDs: Chris Lisick and Lew Willig - Agency Producer: Winslow Dennis - Production Company: Jump - Director: Paul Krik - Executive Producer: Elizabeth Krajewski - Producer: Emily Plunkett - DP: Tim Naylor - Editorial: Jump Editorial - Editor: Dave Herman - Producer: Elizabeth Krajewski - Assistant Editor: Roberto Serrini - VFX Company: Manic - Producer: Charles Self - Lead Flame Artist: Nicholas Sasso - Mixer: Stephane Guyot

CAN ADVERTISING RESURRECT A MAN?

Yes. This is the case of Bob Monkhouse, who died from prostate cancer.

Now, thanks to computer wizardry, he can be seen in an ad for Prostate Cancer Research's Give A Few Bob campaign. The commercial was awarded of a Gold last week in London at Midsummer Awards for Best Post Production.



The ad-makers took archive footage of Monkhouse and blended it with shots of a body double taken in a graveyard in Surrey.
The script is spoken by a soundalike and begins with Monkhouse saying: "Just when you thought it was safe to turn on your TV again, here I am. Gosh, four years already, doesn't time fly."

He goes on to tell one of his favourite gags: "I wanted to die like my father, quietly, in his sleep - not screaming and terrified like his passengers."
And he says: "What killed me kills one man per hour in Britain. That's even more than my wife's cooking. Let's face it, as a comedian, I died many deaths. Prostate cancer, I don't recommend."

Monkhouse's widow Jackie, 70, told The Sun: "When I was approached about the Give A Few Bob campaign I felt it would be a great honour for my husband.
The ad-makers took archive footage of Monkhouse and blended it with shots of a body double taken in a graveyard in Surrey

"Bob would love this ad. It's funny but has a serious message about the threat of prostate cancer. "They've done a fabulous job bringing my Bob back - although there's a bulge in the lapel of his jacket he wouldn't have stood for. I have the original upstairs and it fitted him like a glove."

The campaign aims to raise donations for research into the disease.

http://giveafewbob.org/

AXE BOY WASH

Another funny episode of the popular Axe saga.



Client: Axe
Agency: BBH, New York
Executive Creative Director: Kevin Roddy
Group Creative Director: Matt Ian, Amee Shah
Copywriter: Adam Reeves
Art Director: Craig Smith, John Foster
Senior Agency Producer: Jessica Dierauer
Production Company: Smuggler
Director: Stylewar
Executive Producer: Patrick Milling-Smith, Brian Carmody
Line Producer: Jeff Miller
Director of Photography: Jallo Faber
Editorial Company: PS 260
Editor: Maury Loeb
Music Artist: Jimi Tenor
Song: Take Me Baby

ONLY 30 MINUTES TO DESTROY THIS BILLBOARD




Chevrolet created havoc with its 20-foot billboard advert made entirely from one-pence coins in London’s New Oxford Street. The unique billboard that consisted of 20,000 pennies was created to advertise the 769,500-pence starting price of the new Aveo. Understandably, it didn’t take long for hundreds of opportunistic by passers to strip it clean. To be exact, the penny-billboard only lasted for a mere 30 minutes
Chevrolet's Les Turton commented:“There have been some great car adverts before, but none that has stopped traffic and actually put money back into the motorist’s pocket so this is certainly a first. We’re glad we’ve topped up lots of people’s wallets, purses and, in some cases, rucksacks, but it would have been nice for the billboard to last a little longer than 30 minutes.”

via Carscoop

LUCK FACTORY



www.intralot.com.au
http://www.theluckfactory.com.au/

Client: Intralot
Agency: George Patterson Y&R
Executive Creative Director: Ben Coulson
Art Director: Chris Northam
Copywriter: Simon Bagnasco
Agency Producer: Romanca Jasinski
Director: Jim Hosking
Production Company: Revolver
Executive Producer: Michael Ritchie
Producer: Georgina Wilson
Director of Photography: Mandy Walker
Editor: Bernard Garry
Editorial Company: The Editors

FASHION SHOW



Agency: VCCP London - Creatives: Steve Vranakis (Creative Director) Benjamin Moreno (Art Director) adam lawrenson (Copywriter) Kitty Hackney (Agency Producer) - Director(s): Mathew Jerrett - Production Company: Independent Films - Producer: Jason Scanlon - DoP: Ula Birkeland - Editor: Christopher Morrish - VFX: MPC

BYE BYE BRAVIA?

Sony agencies to contest global Bravia work
by Staff Brand Republic 11-Jul-08, 08:10

LONDON - Sony has invited four of its agencies, including Fallon, to pitch for a global advertising campaign for its Bravia flat-panel television, according to a report in The Wall Street Journal.
The WSJ claims that this month Sony will hear presentations from the various agencies it has used for regional Bravia campaigns about their ideas for supplementary global work.
Fallon, which handles Europe, will face competition from WPP's Berlin Cameron United, Crispin Porter + Bogusky and 180, which handles the US Bravia account.A Sony spokeswoman told the WSJ that its global marketing divisions are working together to "get the maximum value out of its marketing activities".
Having won Gold Lions at the Cannes Advertising Festival for its visually striking 'balls' and 'paint' Bravia ads, Fallon is in a strong position creatively, but may be hampered by the size of its network.

Play-doh


Colours


Balls

THE ANDREA PIRLO'S IMPOSSIBLE SHOT

In Italy is called 'la maledetta', the 'damned' or the 'doggoned', the incredible shot by which Andrea Pirlo scored a lot of goals. Now this video celebrates the player's ability to overcome the barrier in another, creative way. "The cursed free kick is Next Level". Enjoy.



http://inside.nike.com/blogs/nikefootball-it_IT/2008/06/09/la-punizione-maledetta-next-level

Directed: Acne
Produced: Filmaster

giovedì 10 luglio 2008

THE COMMITEES ERA

Much of the messy advertising you see today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

David Ogilvy

COULD A GIRL SAVE THE PLANET?

Nike Foundation is launching http://www.girleffect.org/, a project intended to change the world starting form girls. How? This copy video explains it.



Agency: W+K Portland - Executive Creative Directors: Jelly Helm and Steve Juker - Creative Directors: Tyler Whisnand - Copywriter: Jessica Vacek - Art Director: Julia Blackburn - Interactive Art Director: Paul Bjork - Interactive Producer: Jeremy Lind - Content Producer (Broadcast): Melanie Fedunok - Interactive studio artist: Rebecca Kading - Design & Development: Grow Interactive - Production Company: Curious Pictures
Director: Manvsmagnet - Executive Producer: John Cline - Producer: Nathan Jew - Audio Post-Prod. company: Elias Arts

GET A MAC. USED.

mercoledì 9 luglio 2008

ARE YOU THINKING ABOUT SUICIDE?

SELLING TRAVELS SOLDING BEANS

By saving money on everyday items you can eventually afford a holyday. It's the 'strategic' assumption of this paradoxical and funny campaign, developed by Hallway teamed up with creative agency Happy Soldiers, to promote Zuji travel on line. Zuji is "a company that is ‘Helping holidays happen’" so they decided to produce "Zuji baked beans" and sell them for 10c a can. What happened? See the video for an answer. By the way, the beans can is absolutely well designed.



Product: Zuji Online Travel
Agency: The Hallway/Happy Soldiers
Creatives:
Happy Soldiers (CD, AD, CW)
Tom Hull (Agency Executive Producer)

AMY, WHY DON'T YOU ANSWER?

I missed this advert, written and directed by Tim Piper, the winner of Cannes 2007 with the famous Dove 'Evolution'. Altough it didn't succeded like that one, I find this simple story true and touching.

TWIN MOB



15 pairs of twins create a human mirror on a New York subway car. This is one of over 70 different missions Improv Everywhere has executed over the past six years in New York City. Others include Frozen Grand Central, the Best Buy uniform prank, and the famous U2 Rooftop Hoax. http://www.ImprovEverywhere.com

PART OF ME

Nice concept, very good direction and lighting. I like it, it's a new way of talking about original parts.



Released: July 2008
Avertiser: SKODA (Tag)
Brand name: ORIGINAL PARTS (Tag)
Agency: LEAGAS DELANEY (Tag)
Country: Czech Republic (Tag)
Category: Other vehicles, auto products & services (Tag)
Tags: Car parts (Tag)

THE DIRECTOR

A new commercial starring Martin Scorsese and Tina Fey for Amex.



Agency: Ogilvy & Mather, New York

The Cannes Awarded At&t


Agency: BBDO NEW YORK

Other popular Amex ads


martedì 8 luglio 2008

EXTREME TARGETING


From Adland: One doesn't usually book a single busposter (or "abri poster" as it's called in Dutch) - but that's exactly what Euro did for this one. This poster is at a tramstop where tram number 5 picks up creatives and suits from the four largest agencies in Amstelveen - a suburb of Amsterdam. They are either on their way home, or heading to the Bermuda triangle and a few drinks after work, quite likely hanging out with other ad-people. Either way, these ad-men and women wait here and the tram stop poster now speaks to them directly - want another job? Euro RSCG got help from JC Decaux so that they could make this one-time-and-place-only poster was placed on the ideal spot. Useless trivia: I used to wait for the tram at exactly this stop.

Agency: Euro RSCG Amsterdam
Joost van Praag Sigaar (Creative Director & CW)
Laurens Boschman (Creative Director & AD)

KUBRICK IS BACK

Two recent adverts inspired to the legendary Kubrick's movie 'Shining'

Verizon

Released: July 2008
Avertiser: VERIZON
Agency: MCCANN-ERICKSON NEW YORK

British Channel 4 has recreated the set of Stanley Kubrick movie The Shining, complete with look-a-likes of the crew and cast members.

WHY ARE SOME CHILDREN OUR PROBLEM AND SOME AREN'T?

It's an awarded ad. It's an impressive test. It's a hard truth.



Agency: Almap BBDO Comunicações

MASS SHIRT SWAPPING IN AMSTERDAM

From 101 great goals: The typical method of promoting the new (overpriced) strip is to have the club’s star player model the new clobber, plastering the posters all over the place for maximum exposure.But Ajax have shown that they can think out of the box for their official new kit launch, releasing a brilliant advert to showcase their new threads. Filmed live, Ajax chose to release their kit in the Leidseplein in Amsterdam earlier this week, using real people as a marketing tool.
At midday a referee ran into the middle of the Leidseplein and blew his whistle. Suddenly, around 200 men descended onto the official, all wearing the new Ajax strip, simulating a mixture of goal celebrations and reactions to the full time whistle. The innocent onlookers, who were initially startled by the events, slowly cottoned on to what was happening, with the 200 men offering to swap their shirts with the crowd.

HEY, YOUNG CREATIVE, LISTEN TO ME

Nice and funny post I'm stealing from Creative Beef.

“Creative Beef” has given me the opportunity to describe things from my (the client’s) point of view. So sit back and relax, and maybe you’ll learn something. (I’ll put them in bullet points. You writers know how I love bullet points.)

• Hey Young Creative! Thanks for acting like you know way more than me about my industry. I’ve only spent the last 25 years crawling my way up the corporate ladder. I’ve survived recessions, layoffs, new owners, etc. But your four years at Art Center make you far more qualified than me.

• Hey Art Director, remember how much you bitched about that sunburst I made you put on that magazine ad? You even had your Creative Director call me and try to get me to change my mind. So what was the result of my horrible idea? Did sales plummet? Did our company go out of business? Did customers stay away in droves because our advertising was so ugly? No they fucking didn’t.

• And hey, remember that super cool television campaign you convinced me to do the week I got out of rehab? We spent our yearly budget on two TV spots. You won a bunch of nifty advertising awards, and our sales went down 8%.

• I’m sorry, but at what point did working the weekend become cruel and unusual punishment?

• Keep complaining about how I never give you enough money to do your “great” ideas. Of course we all realize that all marketing heads are completely autonomous beings that never have to answer to CEOs, CFOs or stock holders.

• I’m sorry I asked you to spend a couple of hours putting together my family’s holiday card. That was way out of line. After all, we only pay you guys $12 million a year.

• I love when you come to meetings in t-shirts and board shorts. It’s like I’m listening to a bunch of my teenage son’s friends.

• Want to know a secret? Your account people think I’m totally on their side. But if my boss asked my to put the account in review, I’d do it in a heartbeat.

• Every time your creative director pulls up in his BMW M5, I wonder if I’m paying you people too much.

• If you said, “no” once in a while, I might get used to it. I might even think you grew a pair.

• You creatives think you hate your account people? Well guess what, I hate them even more.